My favorite part in the document is:
Principle 2. To assist an upset customer,Read full document here.
transform yourself into Leonardo’s Itali an Mama:
“Oh my darling, look at what happened. Oh you skinned your knee on that walkway,
my little bambino; do let me kiss your ouchie.* Let’s watch a little TV.
Oh, and here’s some ice cream for you while I disinfect that awful wound!”
The reaction to complaints in conventional companies is nothing like that.
It’s: “Let’s sort out the facts of the situation. What was the angle of the cement sidewalk at time of impact, and were you wearing proper protective clothing per the user’s manual at the time your knee impacted the walkway?”
And:
“Were you exceeding the sidewalk speed limit?”
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